Augmented realityfinal
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Layar: Augmenting the World, 1 Layer at a Time
According to Gene Becker, a strategist with Layar, augmented reality (AR) is “the blending of the digital world and the physical world.” He further explained to WebProNews that it adds digital experiences such as images, video, music, and interactivity to experiences in the physical world.
“We think of AR as really an emerging medium for creative expression and communication. It’s a medium that’s digital, that’s interactive, but it’s also uniquely physical in nature,” he said.
Layar is valuable in the augmented reality space since it is the world’s largest AR mobile platform. Its products include end-user software, the Layar reality browser, and the Layar Player. The company recently opened up its technology in order to allow developers to incorporate the Layar Player into their own applications. Incidentally, they have already noticed that developers are utilizing their technology.
Layar also recently released Layar 5.0 for Android, which enables integration with both Twitter and Facebook as well as enables animations of 3D objects. Becker said that this move offers some “pretty big hints” into what others can expect from Layar in the near future.
