Google Think - 5 Stages of Travel

Extreme Last Moment Hotel Booking - Outlook for Hoteliers

Keeping our circle of professional colleagues ahead of the curve is one of Oneglobe's activities. Only sites/trends that we predict will have an impact for our clients are shared...no spammy, trendy noise.

This is one of those - extremely last moment booking app - for 'distressed inventory'

With a really cool video, Hotels.com's http://www.thesmarterapp.com/

challenges http://www.hoteltonight.com/

Hotel Tonight is getting is positioned as Hot Deals up to 70% off + getting solid reviews

As well, they are using financial incentives for downloads + sharing (below) - only US hotels, at the moment.

Another cool feature is that you’ll automatically get a $25 credit towards booking once youdownloaded the app. For every friend that you invite to use the service will also get you another $25 once they’ve booked their first hotel room.

The Smarter App, Hotels.com's platform, has a huge inventory in over 200 countries + GPS 'near me' capabilities.

Our Outlook:

• Similar to Last Minute when it was launched, Extreme Last Moment booking will become a lifestyle segment
• It will appeal to highly mobile connected, smartphone-dexterous travelers, whose booking hot buttons are location+big bargain
• App distribution channels will need management just as OTAs + GDS do - but the pricing mentality (as with Price and Hotwire reverse auctions) will not conform to Revenue Management systems recommendations.

All comments + feedback welcome.

Best, (be sure to look at the video in Smarter App - too much fun)

DDIH has changed its blog

Find us on: http://www.ddih.wordpress.com

Thank you,
DDIH team

A Tweet a day keep you in the Game

Using social media sites like Twitter is still a mystery to some businesses. The overall objective today is to keep the content flowing because search engines respond to french and unique content. For many companies, the goal is sipmly to keep their businesses' s name in front of consumers. To accomplish this, you should ideally promote your company's  content on Twitter, Facebook, Linkedln, and your blog simultaneously, in order to stay in the game.

1 Client out of 5 is looking for a hotel on mobile

According to Google, 19% of hotel searches  are done using a  mobile device. According to a Trip Advisor survey, 38% of customers surveyed by the site have used their mobile phones to plan their trip.These figures underline the growing importance of mobile services in the tourism industry which has become a new means of communication and distribution.
In France 3 millions people have already purchased with their mobiles, all products, all potential targets for hoteliers.United States according to eMarketer estimates, customers buying their travel on mobile from 19,7 million in 2010 to 29,7 millions in 2011.
This is especially when traveling as passengers are looking for tourist information. These are the sites or social networking applications that are also the most frequented by users of mobile hoteliers have a vested interest in not only be present but active in this sphere of social networks.
The applications are very expensive to develop, because need to be deployed on all platforms (iPhone, Android, Blackberry, Windows Phone, HP ). On a simple level of common sense, develop only on iphone to cut back more than half of mobile users. Applications attempt to lock the customer in a hotel brand that by definition then the client is unfaithful, without exception, as it seeks above all satisfy his need for accommodation spot, better to leave applications to large chains, which target a much larger audience.