According to Google, 19% of hotel searches are done using a mobile device. According to a Trip Advisor survey, 38% of customers surveyed by the site have used their mobile phones to plan their trip.These figures underline the growing importance of mobile services in the tourism industry which has become a new means of communication and distribution.
In France 3 millions people have already purchased with their mobiles, all products, all potential targets for hoteliers.United States according to eMarketer estimates, customers buying their travel on mobile from 19,7 million in 2010 to 29,7 millions in 2011.
This is especially when traveling as passengers are looking for tourist information. These are the sites or social networking applications that are also the most frequented by users of mobile hoteliers have a vested interest in not only be present but active in this sphere of social networks.
The applications are very expensive to develop, because need to be deployed on all platforms (iPhone, Android, Blackberry, Windows Phone, HP ). On a simple level of common sense, develop only on iphone to cut back more than half of mobile users. Applications attempt to lock the customer in a hotel brand that by definition then the client is unfaithful, without exception, as it seeks above all satisfy his need for accommodation spot, better to leave applications to large chains, which target a much larger audience.
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