Keeping our circle of professional colleagues ahead of the curve is one of Oneglobe's activities. Only sites/trends that we predict will have an impact for our clients are shared...no spammy, trendy noise.
This is one of those - extremely last moment booking app - for 'distressed inventory'
Hotel Tonight is getting is positioned as Hot Deals up to 70% off + getting solid reviewsWith a really cool video, Hotels.com's http://www.thesmarterapp.com/ challenges http://www.hoteltonight.com/
As well, they are using financial incentives for downloads + sharing (below) - only US hotels, at the moment.
Another cool feature is that you’ll automatically get a $25 credit towards booking once youdownloaded the app. For every friend that you invite to use the service will also get you another $25 once they’ve booked their first hotel room.
The Smarter App, Hotels.com's platform, has a huge inventory in over 200 countries + GPS 'near me' capabilities.
Our Outlook:
- Similar to Last Minute when it was launched, Extreme Last Moment booking will become a lifestyle segment
- It will appeal to highly mobile connected, smartphone-dexterous travelers, whose booking hot buttons are location+big bargain
- App distribution channels will need management just as OTAs + GDS do - but the pricing mentality (as with Price and Hotwire reverse auctions) will not conform to Revenue Management systems recommendations.
All comments + feedback welcome.
Best, (be sure to look at the video in Smarter App - too much fun)
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