- Digital Developments in Hospitality -
Radically Rethinking Service in a Mobile-App-Social world
Paris - April 15, 16 2011
Register online before March 30, 2011 and get early bird registrations !Does Your Marketing and Advertising Promote What Guests Actually Value?
One of the commonly overlooked benefits of monitoring your online reputation is that guest reviews can help you create more compelling promotional messages. Instead of guessing what people like about your hotels, you can use ReviewPro’s semantic analysis to understand the sentiment about each part of the guest experience.
If the majority of positive reviews talk about how nice your rooms are, for instance, an advertising campaign created to promote the room design might be more effective than one that highlights a part of your hotel that guests don’t seem to appreciate as much.
Read the article on Review Pro website
Meet Review Pro at the DDIH Think Tank 2011 !
Registration Fee:
450€ - 1 Day Session, online registration – industry professionals
350€ - Early Bird Registration by March 30, 2011
350€ - CMH Alumni
100€ - CMH Almuni Early Bird, by March 30, 2011
For more information, contact – Liz Craig craig@ogn-xtra.com
We are interested in your opinion:
"How are you using semantic analysis to identify sentiment to improve your advertising?"
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