Monday, April 4, 2011

Expedia goes for “an unprecedented Facebook promotion”

Expedia FriendTrips is not only the largest sweepstakes ever hosted on Facebook, it is the largest promotion in Expedia’s history, the company says. The promotion will run for six weeks. At the game’s conclusion, the vacations will be awarded to the winning entrants.

Online travel agency Expedia says it has started “an unprecedented Facebook promotion” that will deliver more than $1 million worth of travel to friends on Facebook.
The company says Expedia FriendTrips is not only the largest sweepstakes ever hosted on Facebook, it is the largest promotion in Expedia’s history.

Participants can double and even triple their chance of winning by bringing more Facebook friends into the game. A Facebook friend on one plane can join multiple planes, or they can build different planes of their own.

Expedia will also award four $250 Expedia travel credits daily to contest participants who contribute pictures and share stories of why they want to visit a particular featured destination.

Read more here.

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