"If you think mobile user experience design is about choosing the best development tools and designing for a smaller screen size, guess again," writes Mike Gualtieri in a new report by Forrester.
What you really need to do in order to deliver an app users will love, he says, is create an experience that's useful, usable and desirable that also takes into account the five dimensions of the mobile context: location, locomotion, immediacy, intimacy and device.
For a mobile app to be lovable, it must be useful, usable and desirable. Apps must be useful in the sense that they provide functionality that allows a user to accomplish a goal. Usable means the app should be easy to operate and desirable means users should enjoy the experience, and have positive emotional connections with the product.
To make apps that fulfill those needs, mobile app designers should be aware of the context in which customers might use their mobile applications, and design the most useful features that would be valuable in that environment.
More important than picking the right platform (e.g., native vs. Web) or focusing on designing for screen size, developers need to think first and foremost about getting customers to say "this app is awesome!" Remember, says Gualtieri, the opposite of love is indifference.
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