Hesperia London Victoria Hotel
- Thursday 24 March 2011 -
The Social Revolution is upon us. 2010 was the year in which the first few savvy travel companies realised that social media is a profitable customer communication channel. This year it is going mainstream as a viable online marketing and customer service tool.
From the early days of blogging, social media has moved on to embrace user generated content, YouTube videos, tweeting as an interactive customer communication channel and Facebook with over 500 millions active users. The latest mobile apps such as foursquare are now bringing geo-relevance to social media which is bound to impact on tourism.
In 2011 it is going to be vital for all travel and tourism organisations to understand how to capitalise on social media. With this in mind, TTI has assembled a group of experts who will be able to talk about their experiences of social media.
Confirmed to speak so far are:
Vikki O'Neill, Marketing & Branding Manager, Giraffe
Colm Hanratty, Editor, Hostelworld.com
Matt Rhodes, Clients Services Director, FreshNetworks
Justin Reid, Head of Digital and Social Media, VisitBritain
Adriana Conte, Social Media Programme Manager, VisitBritain
Tim Gunstone, Managing Director, Eyefortravel
Jeroen Van Velzen, CEO, The Sound of Data
Alan Jaramillo, Key Account Manager MICE Sales, NH Hotels
Anthony Rawlins, Managing Director, Digital Visitor
Angela Fenocchi, PR and New Product Development Manager, Warner Leisure Hotels
Check out the programme details here
Read the entire article on Travel Technology
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